THEO’s brand was created with one philosophy which is a mix of high quality contemporary fashion infused with an active, urgent spirit and urban chic.
THEO ready-to-wear collections are designed for sophisticated, contemporary advanced wardrobe of modern women.
Designer Theo Dekan develops the brand in three directions:
– ironic – feminine ironically plus bright colors
– straight – concise, based on the male unisex silhouette looks
– eccentric – intriguing, bold and sexy looks for the evening
His strategy is to open and active brand concept aimed at producing a quality competitive product and strengthening market positions.
Lot of celebrities are wearing THEO:
Natalia Bardo, Natasha Ndlovu, Alina Baikova, Toni Garrn, Sissi Johnson, Olga Yanul…
The brand received positive feedback and support from Vogue Runway, Nowfashion.com. Moreover it is a participant of Mercedes-Benz Kiev Fashion Days from its first collection.
THEO created production of 2 full collections and 2 pre-fall collections per year with early pre-order option, the production is based in Ukraine, their fabrics sourcing are in EU (Fasac and Banotti in Italy, Soltiss Lace in France)
Thank’s to their investment in advertising and brand’s promotion, you can find them in Vogue Global, Vogue Ukraine, Italy and Japan, Marie Claire USA and Ukraine, Cosmopolitan, L’Officiel, SCHÖN, Push the Envelope PR.